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What’s Going on Behind the Grab-and-Go Sensation

red habanero tostones chip bag on a bed of chili peppers The snack category is rapidly evolving as consumers continue to incorporate the occasion into their daily routine. Recent research from Cargill Minneapolis, a global consulting firm offering insights to the food and agriculture industries, shows that most adult are eating snacks at least once per day

Be it a bag of candy, sweet baked goods, or salty snacks – such as all-natural crunchy green Tostones chips from the people at Prime Planet – the survey also reveals that both men and women claim that “satisfying a craving” is the leading reason to snack.

In their constant pursuit to learn about the motivations, preferences, and habits of America’s snackers, Prime Planet investigated that the attraction of the grab-and-go snack bag is driven by package size and product positioning at the point-of-purchase.

Package Size & Design

Today’s consumers are also paying a bit more attention to portion size. What’s primarily driving this trend is the common-sense appeal of consuming in moderation – but frankly, a smaller bag is always easier to pick up and go with, “so your grocery customers can enjoy their favorite snack in a hurry,” says Marie Gonzalez, our Business Development Manager here at Prime Planet.

In many cases, traditional, often humongous bags of chips are simply just too big. Fortunately, Prime Planet’s bags are right-sized and have re-sealable tops, too.

“The trusty durability of our packaging is smartly designed to protect the integrity of what’s inside when consumers are grabbing for their fast snack, but it’s also popular due to its zip-lock feature for longer life,” she adds. “If they don’t finish them in one sitting, our all-natural plantain chips will also stay fresh until it’s snack time again soon.”

 

Grabbing Your Attention

Recently, Prime Planet shifted the graphic qualities of its package design – to rev up consumer attention to its multi-flavor line of crunchy green plantain chips.

Tostones already come in brightly colorful bags designed with flair and purpose.

But, says Gonzalez, “We also introduced a few new features to the bag’s appearance, to make our product look even more appealing on the retail shelf.”

The design now features plantain leaf veins fading across the new line of Tostones bags, and a slightly modified bold yellow typography, and an updated logo that more clearly shows a banana leaf wrapping around the earth.

“A better design better conveys to customers what’s inside,” she added, Prime Planet’s five great varieties including lime flavored Tostones, the habanero, sweet chili, barbecue, and the classic original flavor (sea salt).

With increasing grab-and-go options and places that sell those, we believe the business of snack production and wholesale/retail snack distribution and sales has a bright future. Fortunately, it’s an appetizing equation for those of us in grocery supply and transport, and one that should bode well for future sales.

 

Point-of-Purchase

Positioning at the retail point-of-purchase (POP) also facilitates a fast and easy grab and go. Consumers traditionally head to a grocery or convenience store, look for their favorite snack brand, and grab and go. So, how do grocers and retail establishments interest them in nabbing a particular product, raise visibility and boost potential for higher sales?

The answer lies in something called point-of-purchase “shelf management,” notes Prime Planet’s Business Development Manager Marie Gonzalez, a view supported by a recent Acosta “Shelf Management Report” stating that more than half of grocery buying decisions are made directly at the shelf.

Using POP marketing gives any brand the opportunity to really engage with shoppers. Prime Planet wants our displays to grab shopper attention and make a great impression, and here are some POP ways to do just that:

  • Shelf-Talkers: The hangtags in grocery store aisles that jump out at the customers passing down the aisle.
  • End Caps: Displays on the end of the aisles that catch customers’ attention from far away.
  • Sidekick Displays: Placed near the areas of the store with the highest foot traffic, like a stand-alone display by the cash register.
  • Floor Displays: A creative way to grab customers’ attention since they don’t protrude from the aisles.
  • Dump Bins: Perfect for impulse purchases of snacks or candy bars that may not even be on the shoppers list.

 

About Prime Planet

An innovative international snack food company based in Miami, Prime Planet is committed to bringing to market a line of crunchy Tostones snack chips that are truly all-natural, gluten-free, non GMO, and even kosher-certified. Tostones not only come in the most delicious flavors (BBQ, lime, sweet chili, habanero, and original), but are an all-around healthier snack option, too.

Knowledge, expertise, and direct access to leading global distributors of wholesale snacks and bulk-food products allow Prime Planet to benefit from the shortest and most efficient commercial routes for ideal product shipment and product placement.

 

Be a Green Plantain Snack Distributor

For more information, or to become a distributor, visit www.primeplanet.net; contact Business Development Manager Marie Gonzalez at 305-592-2044; or send an email at bdm@primefreshproducts.com.

 

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