Everyone likes a good snack — but finding a healthy one can be a bit of a chore. In fact, finding a good healthy snack at the store these days is a little like searching for The Lost City of El Dorado: you know it’s there, hidden in a cellophane jungle of chips, Oreos, and fizzy soda, but the more you look, the more desperate you get, until you’re wandering the aisles, lost and hungry, with sugar-crazed cereal box characters leering at you.
And it’s not just grocery stores: stroll into your nearest 7-Eleven or gas station, and you’ll find a colorful assortment of snacks with all the major food groups: fat, salt, sugar, more sugar, and whatever those food scientists threw into the flask 10 years ago. Sometimes it’s so bleak that it’s reminiscent of that scene in the first Die Hard movie, where John McClane tries to scarf down an ancient Twinkie in between thwarting terrorists.
As he spits it out, he asks his friend over the walkie: “What do they put in these things anyway?”
His friend radios back: “Sugar-enriched flour, partially hydrogenated vegetable oil, polysorbate 60, and Yellow Dye Number 5. Just everything a growing boy needs.” Yes, if they want to turn into a Twinkie.
Which brings us back to the point: why is it so difficult to find a healthy snack at a grocery store? One reason that comes to mind is supply and demand: most people want something tasty and cheap.
After all, healthy snacks are (generally speaking) more expensive. And that’s BEFORE you factor in the pandemic and inflation. In 2022, for instance, grocery prices jumped over 12 percent. Or, if you want to be really dramatic: the biggest increase since 1979!
Better-For-You-Snacking
But things are changing—people are changing—and it’s all thanks to the pandemic. According to the latest numbers, the market for healthy snacks is growing exponentially, with more and more consumers concerned about the nutritional value of their food.
Among the new growth trends is “functional snacking,” driven by people who want healthy balanced snacks that do more for your body by providing extra nutrition between meals. That can mean snacks that are sources of protein, high fiber, vitamins, antioxidants, and immunity boosters – but also good fats, reduced sugar, salt, and cholesterol.
Consumers also now expect better-for-you-snacking products to provide the same great taste and moments of indulgence as more traditional options. It is in this very niche where healthy pantry snacks like Prime Planet’s all-natural green plantain chips fit right in.
In short, the future of healthy snacks looks bright. How bright, you ask? Well, the market right now is worth about 84.9 Billion. By 2030, experts think it’ll be closer to $152 Billion.
All of which is to say: maybe, just maybe, the El Dorado of healthy snacking is just around the corner? Right past Cap’n Crunch and a few aisles away from the Doritos. In any case, I’ll keep searching.
About Prime Planet
An innovative international food company based in Miami, Prime Planet is committed to bringing to market a line of crunchy Tostones snack chips that are truly all-natural, gluten-free, non GMO, no cholesterol, and even kosher-certified – and the list of goodness goes on. Tostones not only come in the most delicious flavors (BBQ, lime, sweet chili, habanero, and original), but are an all-around healthier snack option, too.
Knowledge, expertise, and direct access to leading global logistics and distributors of wholesale snacks and bulk-food products allow Prime Planet to find the shortest and most efficient commercial routes for ideal product shipment and product placement.
Become a Green Plantain Snack Chip Distributor
For more information, or to become a distributor, visit www.primeplanet.net; or contact Business Development Manager Marie Gonzalez at 305-592-2044; or via email at bdm@primefreshproducts.com.