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End Cap vs. Banner Stand Marketing for Your Products

End caps retail marketing and banner stands are both long-established and reliable ways of marketing products to potential consumers by making them as visible and appealing as possible. Despite having the same intention, they are two very different forms of advertising and have distinct pros and cons. Prime Planet knows a thing or two about getting product names out there, so we’ve made this beginner’s guide to both forms of advertising in hopes that it helps you promote your store’s products in the best way possible!

Should You Use a Banner Display Stand? 

A banner stand is a form of marketing where a photo or representation of your products is presented to potential consumers on a sheet, usually in supermarkets, but not exclusively. The effectiveness of an outdoor or indoor banner ad comes down to the amount of effort put into the advertisement itself. Getting the perfect image that manages to realistically, but ideally, present your product has a way of making people see the full potential of what you are advertising. After the perfect image is created, and the banners are ready, you need to display the banner in an ideal way and ensure that the location displayed is high in traffic from your target demographic. If this marketing technique is executed correctly, your banner stand could be a huge success!

What Is an Endcap? Is It For You?

Endcap promotional marketing, if done correctly, can be incredibly effective as an advertising technique. This form of marketing uses your actual product and puts it at the end of store aisles to ensure plenty of people both see it, as well as become intrigued by what you’re offering. The end cap of a store is fantastic real estate as it is guaranteed to have more eyes on it due to the traffic flow of stores and supermarkets. Placing your products here means you’re casting a wider net than you would if you had your products further into the aisle. Master end cap marketing, and you’re able to sell your product just by having it present for people to see. 

Be Sure to Stock up on Tostones!

Both end cap and banner stand marketing are a great way of getting your latest products the attention they need to become a hit among your customers. And if you’re looking to market plantain chips, make sure they are the best ones on the market! Become a distributor of prime planet’s delicious plantain chips today and watch them fly off the shelves. Contact our team at 305-592-2044 to learn more.

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